Custom Cooler Bags, Cooler Backpacks & Lunch Coolers | Brandably
Custom Cooler Bags, Cooler Backpacks and Lunch Coolers
A cooler bag only earns its keep if it actually holds a temperature through a full day out, not just the walk from the car to the picnic spot. Our range covers that properly, running from compact lunch coolers through to full size cooler backpack options built for hiking or a genuinely full day outdoors, with insulated totes and duffels in between.
Whether you're sourcing a custom cooler bag for a summer campaign, a branded cooler bag for client gifting, or a batch of bulk cooler bags for an event, there's a genuinely fit for purpose option in this range.
Lunch Coolers for Everyday Use
Not every cooler bag needs to handle a full day outdoors. Our lunch cooler bag options, including the Renew AWARE rPET lunch cooler and the Snackstrap foldable lunchbag, are built for exactly the daily commute or office use case, staying compact enough to fit in a bag while keeping food and drink properly chilled. The Black+Blum 6.7L insulated lunch/cooler bag steps up slightly in capacity for anyone needing a bit more room without moving into full cooler bag territory.
Cooler Bags and Totes for a Day Out
For picnics, beach trips, or family outings, a mid size insulated cooler bag or tote strikes the right balance between capacity and portability. The Swiss Peak cooler bag, the Impact AWARE RPET cooler bag, and the Two tone cooler bag with cork detail all sit comfortably in this category. For anyone specifically after a large cooler bag, the XXL cooler tote & duffel and the Swiss Peak XXL cooler totepack PVC free both offer significantly more capacity for group outings or longer days out. The Black+Blum 16L insulated tote/cooler bag and the VINGA Baltimore cooler bag round out the larger end of the range with genuine day trip capacity.
Cooler Backpacks for Hiking and Active Use
A cooler backpack frees up your hands entirely, which matters most for hiking, cycling, or any outing where carrying a bag by hand isn't practical. The Hiking cooler backpack 10L, the VINGA Baltimore trail cooler backpack, and the VINGA Sortino Trail cooler backpack are all built specifically with trail use in mind, offering proper straps and support alongside the insulation. For a more premium option, the Swiss Peak AWARE 1200D deluxe cooler backpack adds heavier duty fabric and additional organisation for anyone wanting a backpack that holds up to frequent use.
Choosing between a cooler backpack vs cooler tote usually comes down to how far you're carrying it and what else you're bringing. A backpack suits hands free carrying over distance, such as hiking or cycling, while a tote or cooler bag is easier to load and unload quickly for short trips like a car park picnic or a beach day.
Foldable and Compact Options
For anyone short on storage space, a foldable cooler bag collapses down flat when not in use. The Snackstrap AWARE RPET foldable lunchbag and the Iqlo AWARE RPET 2-in-1 cooler tote both offer this kind of practical, space saving design, making them a strong pick for anyone who doesn't want a bulky bag taking up cupboard space between trips.
Sustainable Materials Across the Range
Most cooler bags in this range are built using recycled RPET material, giving you a recycled cooler bag option as standard across most of the collection rather than as a single premium item. This applies across the Renew, Impact AWARE, Iqlo, Kazu, and Snackstrap lines, giving you a consistent, traceable material story to point to if sustainability is part of your procurement criteria.
Branding Your Cooler Bag
Cooler bags offer a large, flat front panel that suits bold print well, while backpack style coolers give a good sized surface across the main body for either print or a debossed patch. Keep logos simple on textured cork detail options like the Two tone cooler bag, since fine detail tends to get lost against a textured surface.
If you're building a wider outdoor kit rather than a single item, pairing a cooler bag with something from our picnic range or beach range makes for a more complete summer gift set.
Still Have Questions?
Reach out to our team. We're here to help you find the right cooler bag for your team, your budget, and your branding.
Browse Our Full Outdoor Range
Explore the options above, or head back to our full bags range to pair a cooler bag with other everyday carry essentials. If you're not sure which bag fits your needs, get in touch with us.
Most insulated cooler bags in this range keep contents cold for around 4 to 6 hours under normal conditions, longer if used with ice packs and kept out of direct sun. Larger, thicker insulated options like the Swiss Peak deluxe cooler backpack tend to hold temperature longer than compact lunch coolers.
A cooler bag uses soft sided, flexible insulation and is generally lighter and easier to carry or fold away, while a cool box has a rigid, hard sided structure that typically holds temperature longer but is bulkier to transport and store. Our range focuses on soft sided cooler bags and backpacks for that portability advantage.
Wipe the interior lining with a damp cloth and mild soap after use, and allow the bag to air dry fully before folding or storing to prevent odour or mildew building up in the insulation layer.
RPET stands for recycled polyethylene terephthalate, made from recycled plastic bottles. It's the material used across most of this range, including the Renew, Impact AWARE, and Kazu lines, giving a genuine recycled content credential rather than a vague eco claim.
It depends on use case. A lunch cooler suits daily commuting, a mid size cooler bag or tote suits picnics and beach days, and a cooler backpack suits hiking or any outing where hands free carrying matters. Capacity ranges from compact lunch coolers up to XXL totes and duffels for larger groups.